Track everything.
Report nothing.
A data-driven mindset is imperative to any organization's success. Data should drive decision-making, experimentation, and idea generation.
Know your audience. Explore the details. Be the expert, but grow others to be as smart as you are.
Track everything.
Tools
Google Analytics 360
Google Tag Manager
Optimizely Experiment
Google BigQuery SQL
Google Analytics 4
Looker Studio
Tableau Desktop
Skills
Analytics Architecture
Data Strategy
A/B Testing Analysis
Web Optimization
Report Automation
Dashboard Creation
Group Training
Code
SQL
Regex
JavaScript
JQuery
SAS Viya
HTML
CSS
Career
@ Empower
Web Optimization & Analytics Manager
Mar 2018 - Present
- Driving analytics strategy, implementation, and continuous improvement across multiple B2B and B2C websites.
- Automating reporting dashboards with data sourced from multiple databases and formats.
- Utilizing Google BigQuery SQL, Amazon Redshift, SAS, and Tableau to build and drive reporting excellence.
- Scoping, building, running, and reporting on A/B tests in Optimizely.
- Architecting and executing a consistent, well-documented datalayer-based web analytics strategy.
- Organizing, improving, and administrating all aspects of Google Analytics 360.
- Migrating web properties to Google Analytics 4.
- Managing multiple complex implementations of Google Tag Manager, utilizing JavaScript and jQuery.
- Building regular expressions to modify, parse, and organize complex data sets from various sources.
- Monitoring analytics properties in real-time to provide cleaner, more accurate insights.
- Training and supporting multiple inter-organizational groups, teams, and individuals.
- Building on experience and learnings from Empower's Ready To Lead manager training program.
Previously: Arrow Electronics, Caterpillar. Also known as Chrisdazzo Consulting, LLC.
Education
B.S. Business Administration, Colorado State University 2011
Fort Collins, Colorado
Focuses Marketing, Business, Economics, Japanese Language
Google Analytics Certified